Fashion Design

colorful fashion trends in India

By the end of the 20th Century, the end of all the hype, the environment is a more practical and pragmatic and has a more stable fashion.
In the '50s, '60s and '70s, the Indian fashion scenario was not only colorless. It 'was exciting, elegant and very charming. There were designers, models, star or fashion design labels that the country could not display. The valuea garment was marked by his style and substance, and not judged that fact.

It 's always been considered chic and trendy without cutting approach that might be unknown to a garment for a few rupees, is the perfect fit, performance and style. The society lady, she wore was always proud to be a good deal for the award and his name on the final result.

In 60 years, nearly 'kurtas', 'churidars "high hair and a tendency among the women. It' was a time full of malice and Celebration of art and music and cinema, which is manifested by liberation from restriction and acceptance of new types of materials such as plastic films and polyester fabrics.

The 70s witnessed a rise in exports of traditional materials outside and inside the country. The colors of the fashion world came to India long before the MTV culture with bold prints of flowers and flared. Synthetic turned to fashion and culture influence the disco> Fashion scene.

It was the early '80s, when the first 'fashion store Ravissant the "open in Mumbai. At that time, dressed in a four-digit price tags have been displaced. The '80s was the era of self-consciousness and American designers , Calvin Klein popular. In India, too masculine silhouette and the "shalwar kameez" has been designed with straps.

With the development of designer stores in Mumbai, the fashion designThe culture was a tendency among Indians with their high price. No doubt a piece of clothing a heavy price was fashionable with the bottom edge of the stage. But clients immediately transformed the high fashion fold where they were convinced that the word "culture of fashion design" means, was a higher price.

The clothes were sold at unbelievable prices only because the designers had decided to himself notes, hittingClothing and always associated with the right shows, celebrities and events.

Later, fashion coverage returned to search for any competitions, make-in the other topic, the guest list and the media. For all newcomers, business of fashion was the number one professional art that time.

In the 90s of the last decade of the new millennium, one step back, the association with radical downward bears ethnic (today, ethnic wear market in India is accounted for Rs. 9000crore). This led to the decline and recession, the push to sell at any price and keep stay in the spotlight. Cut his throat with intense competition and economic awareness of customers, the inevitable occurred. The price tags, which once reached a high point, he began his journey round.

In these times of crisis was not just his clothes seen in the price of the signs, but also the business of fashion. Other models, choreographers, make-up men, hairstylists andDesigner streaming their business.

The fun and entertaining part of the Indian fashion scenario was not finished with this, but he continued. It 'been a point when it reaches a certain constant level output at the beginning of the 21st Centaury, with designers and design new models and some useful fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the fashion industry worldwide, Indiais a major exporter of textiles and accessories. Throughout the world, Indian ethnic designs and materials producers are considered an important aspect of the fashion houses and clothing. In fabrics, while sourcing for fashion, India plays an important role as one of the greatest actors on the international fashion scene.
India's strengths not only for its tradition, but also on its raw materials. World, India is the third largestCotton producer, the second largest producer of silk and fifth biggest producer of chemical fibers.

In the international market, Indian textiles and clothing industries Have many fundamental ways that are compatible, cost-effectiveness in reference to produce raw materials, sell for quick adjustment and a wide range of preference shares in the drawings and in his clothes with sequins beads, embroidery, or chikkon Aari embroidery, etc., and skilled labor cheaper. India, This way of clothing, international fashion houses at competitive prices with short delivery times and a de facto monopoly in the drawings, covers handmade embroidery – globally accepted.

India has always been regarded as a standard source in the segment as it was embroidered, but changes in the rupee against the dollar has further reduced prices, which attracts buyers. So the international fashion houses will go away withworks created for individuals, and eventually sold at very reasonable prices.

As regards the market of substances refers to confuse, to win areas in India, and the buyer. A basic expectation of opinion in the choice of materials is the current trend in the international market. Most of the tasks of production in some parts of the city of Chapa, in the eastern state of Bihar, a name that would never have heard of. This material is not a family business, industry,The range and quality of raw silk agitated here to punish the production methods and raw equipment tussars, Matka Silk, phaswas, you name it, and can do. Surat, Gujarat, is the provider of an amazing amount of jacquards, moss crepes and georgette drapes – all substances are used to make colored shapes demand around the world. Another Indian fabric design that was developed specifically the history of fashion is the "Madras check" originally usedworn for the universal "Far" a simple lower body wrap product in South India has crossed the road on scarves, shirts, household textiles, and almost everything imaginable.

Recently, many designers have started with traditional Indian fabrics and designs to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie and dye and block printing plant "to" not only in India but anywhere in the world .

In India,Folk embroidery is always associated with women. It is a path of self-realization, and make drawings that will describe their culture, their religion and their. Women sew clothes for personal use, and people preparing for pastoral work connected embroidered animal decorations, decorative covers for horns and foreheads and Rabaris of Kutch in Gujarat, some of the best embroidery. embroidered pieces at festivals and weddings,which application called "work Dharaniya. One of the main styles of Saurashtra is''Heer embroidery, which has bold geometric designs, silk fabrics. The women in the area of Kutch embroidery are fascinating Mutwa make an outcast, where he worked with fine embroidery design motifs and mirrors the size of pinheads, Gracia Jats use of geometric motifs on the arm of long dresses. Even the most beautiful quilts are working with the applications are madeKutch.

Clothing with beadwork decoration is another area where demand on the international market. Beads are used to wearing rings and other accessories such as belts and bags and these models now also prepare for the evening of high fashion.
According to a recent survey, Indian women have given their traditional sari for western gate, such as t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. Thisit was found that women were only 165 million U.S. dollars trousers and skirts against 1.74 billion dollars spent by men spent on pants. With more women are working on (not combined) branded trouser and skirts market has a huge 27 percent in terms of sales. Women feel that Western clothing is more suitable, especially at work or using public transport. Many companies are also offices for their employees wearing Western Wear.

In India, Western-inspiredincreases the influence of television and film. In addition, shopping malls that sell brand clothes are multiplied in India and are fascinated by the young. Recently, fashion designers is sponsored by chain stores like Shopper's Stop third country nationals, pants, Westside, etc. Companies like Raymond and have also created the exclusive shops of clothes, such as: and W.
The Indian fashion industry market

Recently, a report that theIndian fashion industry can increase its equity of Rs 200 crore to Rs 1,000 crore over the next 5-10 years. Currently the world market is clothing signed billions of dollars have been 35, with a percentage growth rate of 9, with the Indian fashion industry to create almost 0.1 percent of the international equity.

Approximations that all the clothing market in India is estimated at about Rs 20,000 crore. The Branded Apparel MarketThe size is approximately one quarter or Rs 5000 crore this. Fashion designers covering almost turn around 0.2 percent of the market apparel brand.

Currently, the majority of revenue in the apparel segment of big names is about RS25 crore, known by other names less sales with RS10-15 crore. Regarding the prospects of Indian fashion industry for growth, the figures are not good.

The figure of the fashion world

Oorganized market for fashion is about Rs 250 crore

Designer wear is equal to or less than 1 percent of the clothing market

o The global market for fashion is 5 percent of the total apparel market

o The global market for designer wear industry is largely dependent on the artisanal sector

Consumers and clothing of famous brands have annual family income of Rs 10 lakh-plus. There are 3 lakh such households in developing40-45 percent

Or high fashion clothing industry is increasing, are projected to 1000, the RS 2015 crore

Or more than 81 percent of the population under 45 years of age, fashionable.

Many designers and management experts are forecasting average growth of around 10-12 per cent of the Indian fashion industry in the coming years. Although the growth rate could exceed 15 percent if bottlenecks in infrastructure and logistics and otherThe disadvantages are more to come.

India needs more effort to overcome

But despite the advantages in India, there are also some disadvantages. India is not a major player in the global marketplace for the brands because of their inability to market profitably. This is done to the fact that almost 50 percent of its exports of clothing and enterprises, where the value is also important to observe. Similarly, 75 percent of the domestic market for clothing and accommodating and unbrandedVery few Indian brands to foreign markets to survive. Obviously, the Indian market has a strong position, and so is difficult, Indian brands to compete with global brands in India.

Another reason for the fashion industry is the poor growth is the limited experience of the designers and the platform that are offered. The irrelevance stems from the fact that most of the big name talent is hired to work in their studies, so thatImprinting their work with the label of the great designer.
Although the implementation of individual submission is not an option for most young talent, because of the limitation of financial 's name-novice designer to come up.
Another thing that concerns with the ramp, is what the designers offered is not appropriate to be worn normally. You will see, there is dissimilarity between what is on the ramp and what the crowd wears page three. SomeI believe, is currently fashionable, but the trend has not changed much, his age is still eligible. We had short kurtas kurtas, long, flowing skirts, etc. back in fashion with a new variety of designs.

Many business consultants and experts believe that the Indian fashion industry, his focus will be more effective if the newcomers are properly paid. What we want is more support, so that their work is recognized.According to the consultants and specialists, should be a body of people to choose the designer for the presentation of their work and not Their name or who she had worked before, and then the choice would be based solely on quality. Besides this, the jury must schools are people of fashion designer instead.
It was noted that the media hype around the great designers and consumers of Indian Affairs in the act prevented thefashion industry. No clear picture is on the feasibility of the products available. In practice it is only the famous names that are spoken. What we offer is not quite every day wear. The focus of the industry is mercantilism. The debate is only in the context, what you sell and at what price, and nothing about the designs or styles.

Efforts to develop Global Fashion Brands

It needs innovative designers, a supply chain without interruption,Trade control and distribution and concentration of relationships with some image quality. While some are some in the West for Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc., India has achieved has not been able to draw on.
Reason for India not to be important to have a fashion of its isolation. Each stakeholders including designers, exporters, textile and retail players to come together, along with theGovernment to ensure that the position of Indian fashion is strong in the coming years.

There are several agencies and organizations that can help in practice fire building. Many of these agencies require resources and make an attractive global image of Indian fashion not try independently, promoting specific brands and textile segments.

Efforts to create a strong global image

Large textile players are increasingly demanding a target onmarket activities aimed at developing a partnership with small and medium enterprises (SMEs) clusters. Such networks would be an advantage to focus on demand and to make branding and for clusters that can focus on quality.

Efforts to create value networks

After the entry of large retail chains like Wal-Mart, Gap etc in India, a small manufacturer in India, it is very difficult to meet the requirements of international buyers, ifcontinue to promote their products individually. E 'therefore very important that the value of textile and clothing networks large and small manufacturers and companies in India, so that the marketing muscle of the major operators can be used to receive large orders, while the oldest player then command, assigned to create small and medium enterprises according to their past quality and service. be implemented in practice this will become imperative to organize goodThe information on clusters of small and medium enterprises so perfect, I know it will be the Decisions supplier selection according to statements made in long term survival, just to develop small and most efficient means and stakeholders.
Efforts to focus on project design and

Designers have a key role to play in the future scenario of Indian fashion. It must, therefore, effective process for the production of these designers will be one. This can occur throughSponsor exchange programs with international schools, increasing participation in the fashion capitals of the world, motivation and commercial offers of incubation, new designers and efforts to reward good design awards.
India, is also well known designers are able to draw funds from well-organized resource, as an important part of their assets are brands and design concepts that are not measured by talent and moneydifficult to judge the value. This has significantly impeded their development and their ability to exist in retail across the country and abroad to increase. Similarly, there is no systematic approach to existence in the fashion capitals such as Paris, Milan and New York. For this reason, designers must rely on alliances for their personal contacts and relationships for the organization of fashion shows and retail. The French Government and the British government helpsDesigners feel their countries in these areas of design, because they believe that the added value for the only way for the implementation of global competition in the fashion industry. The Indian government agencies must accept this aspect of textiles , clothing and fashion industry, where fashion genuinely need the map to see India on the global economy.
Work in partnership: the efforts of designers of the company

Designer and manyOrganizations around the world are working on various models and work with many reports. The Indian fashion industry has many features, but such a model, so a designer to create a joint venture with his own brand retail chains distribution. There are many other models, depending on the ownership of the brand and the sharing of operational activities.

Worldwide, there are many models of collaboration between designers and companies. For example, Ralph Lauren agreement with Jones Apparel production and retail brands Polo. Soon had a deal with Armani to Zegna production, although it competes with them on the market. There are many cases of designer brands as a co-ownership of companies and designers Gucci, Alexander McQueen and Stella McCartney, Gucci and some of them.

Eventually, the design company gained by many firms that play a major role Designer> Elements of design work, but the brand and the organization is owned completely by corporate culture.

The current owner of Calvin Klein by Philips Van Heusen and previous holdings of Hugo Boss and Valentino by Marzotto are some examples for this segment. These examples strongly suggest that not only the designer of these relationships are too important for development, but companies are also interesting for its profitability and growth. It also deals in Indiacould go a long way in developing the brand values of businesses and designers.

Cluster development

Making common infrastructure for the operation such as design and sampling, treatment of rich, product testing, etc can help improve the performance since the cluster could be significant investments by individuals rather than the whole cluster itself.

databases very superior research and reduce costs through data mining can contribute to the evaluation of playersto ensure that the procurement process for buyers easily done. cooperative marketing programs can be supported by a number of clusters grow, the actors of the value chain to combine the strengths within the cluster.

Cluster-based battle in the fashion industry is dominated by the Italian industry. The National Chamber of Italian Fashion, for example, supports the development of clusters of fashion in Milan and Florence in a well organized way. IndianIndustry can learn a lot from Italy because India is based on a similar cluster dispersed production base, but capable of having the ability to link design and branding.

If the above activities are considered successful, India could have an extraordinary development in 8000 the fashion industry increased Rs crore would be of negligible size in the next decade.

Completion

In the '50s, '60s and '70s, the Indian fashion scenario wascolorful and stylish in the late 20th Century, it was very quiet and the beginning of the 21st Century has led and continues to experience growth with many spectrums of color. Although this sector is growing at a very good pace, reaching a negligible addition to the world market, but has aspects that make it difficult efforts are under various international fashion market a.

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